Just after “Avengers: Endgame” co-director Joe Russo said it didn’t matter if the film fell just shy of the “Avatar” record for (unadjusted) worldwide gross, Disney is returning the film to theaters on June 28. Their excuse? Marvel has added new footage, including a tribute to Stan Lee. Clearly, Marvel wants to beat James Cameron in the battle of the numbers.
Through Monday, “Endgame” has grossed $831.17 million domestic and $1.91 billion foreign, for a total of $2.74 billion. That compares to $2.79 reached by “Avatar,” mostly in 2010 during its initial release. This past weekend “Endgame” took in about $3.7 million (landing #10), foreign $2.1 million
So that leaves “Endgame” $45 million short. Finally, comparing accumulated film grosses at today’s ticket prices with lower ones for earlier releases is nonsense. The whole competitive exercise serves mainly to satisfy various egos, on the one hand, and to feed a fanbase desire to be #1. The best-adjusted gauge –a fairly accurate estimate — has “Titanic” as the most popular film in worldwide theaters ever, “Gone With the Wind” second, with “Avatar” third. James Cameron’s “Avatar” has an adjusted gross somewhere around $3.2 billion.
First, Walt Disney has a long history of essentially punking its rivals via reissues. Now, that’s not to say that Disney is releasing Avengers: Endgame on the opening weekend of Warner Bros. and New Line’s Annabelle Comes Home as an act of willful sabotage. They don’t exactly share demographics, but WB has struggled enough this year with The LEGO Movie 2, Godzilla: King of the Monsters and (relative to expectations) Detective Pikachu that the Conjuring Universe movie is more important to the studio than it otherwise might have been. So, in that sense, every little bit helps or hurts, even if it’s more about hogging the media attention than actually inflicting box office harm.
The other factor is that this reissue will occur just four days before the domestic debut (and on the Chinese opening day) of Sony’s Spider-Man: Far From Home. While that Spidey sequel is a Sony flick, it’s still part of the Marvel Cinematic Universe and is still being sold as a sequel to Disney’s Avengers: Endgame. And to the extent that older MCU movies have gotten bumps or continued to stay the course once a newbie showed up, well, having Avengers: Endgame and Spider-Man: Far From Home both in wide release concurrently may actually help both movies.
Disclaimer: The numbers and counts are according to the present date. It may differ after a period of time. Also FilmyDarpan does not claim all news to be true